Phantom Motor Company
Revolutionising prestige car sales with The Dealer Marketing Suite and cinematic video content
About Phantom Motor Company
Phantom Motor Company is a prestigious independent car dealership specialising in high-end, luxury, and performance vehicles. Based in the North West of England, they've built a reputation for sourcing exceptional quality prestige cars from brands including BMW, Mercedes-Benz, Audi, Porsche, Range Rover, and other premium marques.
With a carefully curated inventory of hand-picked vehicles, Phantom Motor Company caters to discerning buyers who demand excellence in both product quality and customer service. Their showroom features an impressive selection of executive saloons, sports cars, SUVs, and luxury vehicles, each thoroughly inspected and prepared to the highest standards.
The dealership prides itself on offering competitive finance packages, part-exchange services, and nationwide delivery, making premium vehicles accessible to customers across the UK. Their commitment to transparency and customer satisfaction has earned them an outstanding reputation in the prestige car market.
The Challenge
Despite having an exceptional inventory of prestige vehicles and outstanding customer service, Phantom Motor Company faced significant challenges in the increasingly competitive digital landscape of automotive retail.
High Advertising Costs
Traditional advertising on platforms like AutoTrader was consuming a significant portion of their marketing budget with diminishing returns. Cost per enquiry was unsustainably high at £85+ per lead.
Static Content Limitations
Relying solely on static images failed to showcase the true quality and appeal of their premium vehicles. Competitors with video content were capturing more attention and engagement.
Time-Consuming Content Creation
Creating professional video content for each vehicle was prohibitively time-consuming and expensive. With inventory constantly changing, keeping content fresh was nearly impossible.
Social Media Presence Gap
Their social media channels lacked consistent, engaging content. Without a dedicated marketing team, maintaining an active presence across Facebook, Instagram, TikTok, and YouTube was overwhelming.
Client Brief: Reduce dependency on expensive classified platforms, create engaging video content at scale, build a strong social media presence, and generate more qualified enquiries at a lower cost per lead.
Our Strategic Approach
At Coolmedia Marketing, we deployed our comprehensive Dealer Marketing Suite – a revolutionary approach to automotive marketing that combines AI-powered automation with premium video production to transform how dealerships attract and convert customers.
Automated Video Creation
Implemented our AI-powered system to automatically transform vehicle photos into engaging video ads, creating professional content for every car in inventory within minutes.
Cinematic Productions
For flagship and high-value vehicles, we produced premium cinematic walkarounds with drone footage, lifestyle shots, and professional editing to showcase their most prestigious stock.
Multi-Platform Distribution
Automatic distribution of video content across Facebook, Instagram, TikTok, and YouTube, with platform-optimised formats ensuring maximum reach and engagement.
Implementation Timeline
System integration, inventory sync, brand asset setup, social channel optimisation
Automated video production launch, first cinematic shoots, content calendar creation
Paid advertising campaigns, retargeting setup, performance optimisation
Continuous content generation, monthly cinematic productions, analytics & refinement
The Solution: The Dealer Marketing Suite
We deployed our comprehensive automotive marketing solution combining AI automation with premium video production to transform Phantom Motor Company's digital presence.
Automated Inventory Videos
- • AI transforms vehicle photos into dynamic video ads
- • Professional backgrounds and consistent branding
- • Automatic price overlays and specification callouts
- • New videos generated within hours of listing
- • Multiple formats for different platforms
AI-Enhanced Imagery
- • Professional background replacement
- • Consistent showroom-quality presentation
- • Colour correction and enhancement
- • Branded watermarks and overlays
- • Optimised for all advertising platforms
Automatic Distribution
- • Simultaneous posting to all social platforms
- • Platform-specific format optimisation
- • Scheduled posting for peak engagement times
- • Hashtag and caption automation
- • Cross-platform analytics tracking
Cinematic Vehicle Productions
- • Professional walkaround videos for flagship vehicles
- • Drone footage and dynamic camera movements
- • Lifestyle location shoots showcasing vehicles
- • Interior detail shots and feature highlights
- • Professional voiceover and music
Social-First Vertical Content
- • Instagram Reels and TikTok optimised videos
- • Trending audio and effects integration
- • Quick-cut highlight reels
- • Behind-the-scenes dealership content
- • Customer delivery celebration videos
Performance Analytics
- • Real-time engagement tracking
- • Cost per enquiry monitoring
- • Vehicle-level performance insights
- • A/B testing for content optimisation
- • Monthly ROI reporting
Content That Converts
From automated inventory videos to cinematic productions, our content strategy delivers results
Automated Inventory Videos
AI-generated videos for every vehicle in stock
Cinematic Productions
Premium video content for flagship vehicles
Social-First Content
Vertical videos optimised for Reels & TikTok
Outstanding Results Delivered
Within 6 months
From £85 to £30
Across all platforms
Average time to sell
Video Marketing Performance
- 850+ automated videos created for inventory vehicles in the first year
- 24 cinematic productions for flagship and high-value vehicles
- Video listings sell 50% faster than static image listings
- Average video engagement rate of 12.4% across social platforms
- TikTok following grew to 45K from zero in 8 months
Business Impact
- AutoTrader spend reduced by £28,800/year while increasing enquiries
- Direct website enquiries up 420% reducing platform dependency
- Social media following grew to 78K across all platforms combined
- Brand awareness significantly increased in target geographic areas
- Customer acquisition cost reduced by 58% year-over-year
Return on Investment
The Dealer Marketing Suite delivered exceptional ROI for Phantom Motor Company, transforming their digital presence and establishing them as a leading prestige car dealer in the North West.
"The Dealer Marketing Suite has completely transformed how we market our vehicles. The automated video content means every car gets professional exposure within hours of listing, and the cinematic productions for our premium stock have generated incredible engagement. We've seen a dramatic increase in enquiries while actually spending less on marketing. The team at Coolmedia truly understand the automotive industry and have become an invaluable partner in our growth."
Key Success Factors
Speed to Market
Automated video creation ensures every vehicle gets professional video content within hours of listing, maximising exposure during the critical first days on market.
Premium Production Quality
Cinematic video productions for flagship vehicles create emotional connections with buyers and justify premium pricing, resulting in higher average sale values.
Multi-Platform Presence
Consistent, platform-optimised content across Facebook, Instagram, TikTok, and YouTube builds brand awareness and reaches buyers wherever they spend their time online.
Ready to Transform Your Dealership?
Discover how The Dealer Marketing Suite can revolutionise your automotive marketing and drive more sales