What results can I expect from paid advertising?

Results vary by industry, but our clients typically see a 3-14x return on ad spend. Most businesses generate qualified leads within the first week of launching campaigns, with optimised performance achieved within 4-8 weeks.

How much should I budget for paid advertising?

We recommend a minimum of £500-£1,500 per month in ad spend depending on your industry and goals. Our management fees are separate and transparent. The case studies on this page show results from budgets ranging from £600 to £2,500 per month.

Which advertising platform is best for my business?

Google Ads works best for businesses where customers are actively searching for services (legal, trades, healthcare). Meta Ads (Facebook and Instagram) excel at generating demand and work brilliantly for visual industries like hospitality, beauty, e-commerce, and property. Many of our clients use both.

How long before I see results from paid ads?

You will typically see leads and enquiries within the first 1-2 weeks. However, campaigns reach optimal performance after 4-8 weeks of data collection and optimisation. Our case studies show significant results within 3-6 months.

Paid Advertising Case Studies | Real PPC Results Across Industries

LegalGoogle Ads

Mersey Law Solicitors

Liverpool, Merseyside

From invisible to 47 qualified leads per month

Leads Per Month

Up from 8 with directory

£32

Cost Per Lead

Down from £275

14.2x

ROAS

Average case value £4,500

9.8%

Conversion Rate

Industry avg is 3.5%

Spend: £1,500/mo

Period: 6 Months

HealthcareGoogle Ads + Meta Ads

Smile Dental Practice

Warrington, Cheshire

312% increase in new patient bookings

New Patients/Month

Up from 16

£18

Cost Per Booking

Avg treatment value £850

£57K

Monthly Revenue

Up from £14K

23/mo

Invisalign Leads

From zero previously

Spend: £1,200/mo

Period: 8 Months

HospitalityMeta Ads

Dockside Grill & Bar

Albert Dock, Liverpool

Fully booked weekends and 4x return on ad spend

+85%

Midweek Covers

Tues-Thurs bookings

£12.4K/mo

Brunch Revenue

From new menu launch

£3.20

Cost Per Booking

Avg spend £42/head

4.1x

ROAS

On £800/month spend

Spend: £800/mo

Period: 5 Months

E-commerceMeta Ads + Google Shopping

Northern Threads

Manchester

£187K in online sales from £25K ad spend

£18.7K

Monthly Revenue

Up from £8K

7.5x

ROAS

Up from 1.2x

£9.40

Cost Per Purchase

Avg order £72

2,140

New Customers

In 10 months

Spend: £2,500/mo

Period: 10 Months

Motor TradeMeta Ads + Google Ads

Prestige Autos NW

Stockport, Greater Manchester

22 vehicle sales per month directly from ads

Direct Sales/Month

From ads alone

£82

Cost Per Sale

Avg profit £2,800/car

£3,400/mo

AutoTrader Savings

Cancelled subscription

+640%

Website Traffic

Organic + paid combined

Spend: £1,800/mo

Period: 7 Months

PropertyMeta Ads + Google Ads

Cheshire Homes Estate Agents

Chester, Cheshire

38 vendor valuations per month at £26 each

Valuations/Month

Up from 6

£26

Cost Per Valuation

Avg commission £4,200

14/mo

Instructions Won

37% conversion rate

+280%

Revenue Increase

Year-on-year

Spend: £1,000/mo

Period: 6 Months

TradesGoogle Ads

Wirral Plumbing & Heating

Birkenhead, Wirral

Phone ringing off the hook – 31 calls per week

Calls Per Week

Up from 4

£4.80

Cost Per Call

Avg job value £320

8/mo

Boiler Installs

At £2,400 avg

£58K

Monthly Revenue

Up from £12K

Spend: £600/mo

Period: 9 Months

Beauty & AestheticsMeta Ads

Glow Aesthetics Clinic

Southport, Merseyside

94 new clients in 6 months with 6.8x return

New Clients

In 6 months

£44

Cost Per Client

Avg client value £300

6.8x

ROAS

On £700/month spend

72%

Repeat Bookings

Client retention rate

Spend: £700/mo

Period: 6 Months

Real Results. Real Businesses.
Real Revenue.

Aggregate Results Across All Campaigns